Wednesday, May 6, 2009

Shubh Griha at Boisar "in Mumbai"; Madurantagam, Melmaruvathur might soon be "in Chennai"

Tata Housing has announced the Shubh Griha residential project in Boisar and all news channels are abuzz about this Rs.4 lakhs, "low-cost" housing programme .

Considering the rates quoted for the project, though the overall rates of Rs.3.9 lakhs can be considered to be affordable, I don't think that such a rate would be low-cost considering the size offered for that cost - just 283 sqft. The rate works out to around Rs.1378/sqft, which in my opinion is not "low-cost" for a property 100 km away from the city.

If Tata Housing's Shubh Griha at Boisar at a distance of 100 km from Mumbai, is being marketed as low-cost residential project "in Mumbai", then as per Tata Housing's plans to replicate such projects in Chennai, Kolkatta and later in other Tier-I and Tier-II cities, we might see projects being announced in far-off places like "Madurantagam/Melmaruvathur in Chennai".

So do not be surprised to see an posting soon on on a Tata Housing Shubh Griha project in Madurantagam/Melmaruvathur on the GST side (NH 45) or at Kanchipuram near NH 4 route or Arakonam along the rail route towards the West or near Kalpakkam on the OMR/ECR side, which are all possible equivalent destinations for Chennai, like Boisar is for Mumbai. The possible locations are narrowed down after scaling down the 100 km distance to 80 km for Chennai, to take into account the difference in real estate markets of Chennai and Mumbai. And such projects would be marketed as low-cost Shubh Griha housing "in Chennai".

Related Maps to give you an idea of the distances...

Approximate distance from Mumbai to Boisar on Google Maps (via ::
Hybrid Map (Satellite+Map), Normal Map

Equivalent possible locations of Shubh Griha near Chennai ::
Madurantagam, Kanchipuram, Kalpakkam

Where do you think the Shubh Griha would come up in Chennai ?

And, I hope all this is not just a tactic by the Tata Group to increase the sale of Nanos, by making it a norm to commute via cars over long distances to work, as is common in the US.

*The information provided here at, is not verified by the builder, to be devoid of factual and/or typo errors. Also read this disclaimer.