Chaitanya Shantiniketan offers Club Oasis at Kelambakkam for senior citizens

Seems the builders are going all out to attract the "Retired & Rich" category. The effect of recession has reduced the numbers from the salaried going for new home loans and hence the builders are targeting the cash-rich class, the retired class.


The latest builder to jump onto this bandwagon is Chaitanya Shantiniketan, which has put up an half page ad on the back-page of Hindu Property Plus to counter the half-page ad on the front-page by L&T Arun Excello's Estancia's offer for Senior Citizens, which was covered in our blogs - well before the Property Plus ad today.

(Read about L&T Arun Excello's offer for Senior Citizens here : Exchange Offer.. for Apartments !! Offer from L&T Arun Excello for Estancia project.)

The surprise today was of course Chaitanya Shantiniketan's ad, which offers Club Oasis at Kelambakkam. Their website does not yet have any details of this project and even their ad mentions that bookings are to be open "soon".

Seems to be a quick ad put out to counter L&T Arun Excello's ad, to senior citizens "Do not make a commitment, wait for us, we have something for you coming soon."

Reminds me of how Akshaya put out its PR on its Adena project (Padur / Kazhipattur), very soon after Alliance started marketing Gardens @ Orchid Springs (Padi/Annanagar Extn.), both targeting Senior Citizens. Read about it at : Alliance Gardens vs Akshaya Adena - Battle for the Senior Citizen market

Club Oasis is to come up on 12 acres of fully landscaped space and will contain 108 luxury villas.

Features in Club Oasis include..

* Perfectly maintained tree-lined sidewalks
* Gated Community with security
* Club House
* Dining Facilities
* House-Keeping
* Laundry service
* Maintenance staffs on call
* Easy access to Hospital
* Eco-friendly features
* Swimming Poll and Spa

More details on Club Oasis will be made available soon at http://www.PlaceToLive.in

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