Friday, August 7, 2009

Eyeball Media's Budget Homes 2009 is on at Valluvar Kottam, Chennai

Eyeball Media's expo of Budget Homes is now on at Valluvar Kottam. The expo is to be on for 3 days - 7th, 8th and 9th August 2009 and is supposed to showcase budget homes (defined to be Rs.35 lakhs or less, as per their ads).

Had expected big builders, like those who showcase at CREDAI/FAIRPRO, offering apartments/homes in that price range to be present at the Expo. But, was surprised to find none of them. To get an idea of those I had expected, see this list of big players offering residential projects in Chennai (sorted based on Rate/SQFT).

While there were other players offering affordable apartments and independent-villas, I did not expect a huge chunk of the stalls trying to market plots (land). Abi Estates and Jain Estates (part of Jain Housing group) were the only brand names I could recognize. May be the focus was more on plots. Or may be Eyeball was not able to rope in the CREDAI players for this expo for some reason - possibly the CREDAI players did not want to dilute the FAIRPRO brand value.

Eyeball did a good job on outdoor media advertising for its expo, but failed to set the expectations right - at least for me. Forget a dedicated website for the expo, Eyeball did not even update its existing website with any details. Nor did it have ads in today's Hindu. Let me see if they are going to have one on Property Plus tomorrow.

(Update : They have put an ad on the 7th page of Property Plus, as shown below)

Well, you would say FAIRPRO spoiled me into having these expectations. They had put up a dedicated website with builder details and had ads coming out weeks before the expo. They even gave out a good quality book listing all the builders and their projects showcased at the expo.

Anyway, more details on the projects showcased at the stalls in the Budget Homes expo at Valluvar Kottam will be made available at very soon.

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